That's not food; it's an eating product

Not an edible product, but an eating product.

The shirt I'm wearing right now is 100% cotton and perfectly edible.

Probably more edible than a lot of processed food products on offer at the local Safeway.

The problem with labeling that fake food as "food" products is that it maintains the fiction that this stuff is somehow related to that nutritious stuff formerly known as food, but now engineered to titillate the taste buds and fill the belly.

These aren't food products.

They're eating products.

Google mutates next level of branding's evolution

Cross-branding is not exactly a new idea, but Google seems to be taking it to the next level with this gambit.

The next generation android operating system is going to adopt the brand recognition of a popular chocolate bar. It melds the artificiality of internet society with the artificiality of industrially processed eating products.

Brilliant!