I'm looking at a chart that shows me the share price of Sony over the last twenty years or so.
Sony was a big deal back in the day. The brand had cachet. It was hip and cool or hot or sick or slick but whatever it was, Sony had it.
Sony was the must-have brand in consumer electronics.
They're not anymore.
Today Sony trades at about one tenth of where they were trading at the turn of the millennium. That brand cachet has completely evaporated. Well, not completely; they were ranked 87 in a recent survey of brand recognition. But they used to consistently place in the top ten.
Apple is certainly in the top ten today. Brand recognition like you wouldn't believe... just like Sony in the '90's! A share price ratcheted upwards by analysts totally unfamiliar with the laws of physics.
Or common sense.
Anybody getting into Apple at the 580 point is hopefully a day trader planning to get out at 580 and a half. That's doable.
Putting Apple in your long-term hold file isn't.
But if you've got the stomach and the wallet for a long term short, I think in ten years Apple might make you rich.
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