So the other day my Jewish step-daughter gets a call from her employer, Nooman (no relation) the Iranian, who had a sudden inspiration re: the name for the latest decrepit food truck he has added to his fleet.
Nooman buys these old food trucks and they appear with frightening regularity at events large and small everywhere from the GTA to the Niagara region. Frightening because they are so decrepit that they are often towed to their daily assignments, which in my book would make them food trailers rather than food trucks.
Not that such a trifle would slow down Nooman and his burgeoning food-truck empire. The latest addition to his fleet is aimed at the fried chicken crowd. He's got a brainwave about how to brand it. We got the news in a phone call on the first day of Hanukkah, also known as "Christmas eve" to the other half of my family.
Welcome to "Chuck it Up," mobile fried chicken for the masses!
My kid was stunned. What the fuck? Can he be serious?
"Chuck it up," Nooman reiterates. "Is that brilliant or what? I copyright that! That is so brilliant!"
She hangs up the phone and tells us the story. We are overcome with gales of laughter. Hardee-har-har and hahahahaha....
How can Nooman be so retarded?
We're still mopping tears from our eyes when she suddenly exclaims "Oh my God!... chuck it up? I think he meant 'cluck' it up!"
Nooman is an ESL kinda guy and does most of his communication in Farsi. He's made a simple mistake; luckily we were able to head him off at the pass. He has in fact registered his new business as Cluck it Up.
Not Chuck it Up.