Dying for a winter coat: when brand managers over-achieve

In the early years of my teaching career, I remember it was a thing; kids would show up with a new Chicago Bulls jacket, and by lunch time they'd have gained a black eye and lost their jacket. Those jackets were so cool kids sometimes died over them. That's a clear-cut case of a marketing campaign that was too successful. Tastes, styles, fads, all change over time. The Bulls jacket of thirty years ago has been eclipsed by the Canada Goose coat in the "winter-wear-to-die-for" sweepstakes. They've done a great job building their brand. I don't know if their coats are full of 100% Grade AAA eiderdown, or if the closest those coats ever get to geese are the ones beshitting the front lawn of the factory where they're made, but either way, they sure built themselves a posh public image. Too posh. Police in Washington DC put out an alert today warning folks to take precautions. That's right! Don't leave the house in that coat without a semi-automatic in your pocket! What I don't get is why they need winter coats in Washington to begin with. They get what kind of winter? A snowstorm every three or four years?