Beach etiquette, with dogs

We've been favoring our local cobble stone beach in these heat wave times. Not really much of a heat wave if you ask me. What's 30C when large parts of Europe and Asia are going weeks on end at 40C? But it's all relative. Most of the places running those temps rarely ever see sub-zero, whereas we can get weeks at -20C and think nothing of it. In these parts, 30C is mighty friggin' hot! That's why we've been regulars at a waterfront park twenty minutes distant. But here's the problem. There seems to be more folks ignorant of the basics of beach privacy protocols. Viz. the beach is deserted save for one lonely party camped smack dab in the middle. They obviously got there first, so taking whatever slice of beach they want is their perogative. The right thing to do, if you're the next arrival, is to arrange maximum distance for yourself. You don't put down your beacch umbrella twenty feet from their spot when there's a quarter mile of vacant beach available. Seems logical to me. Instead, we've been inundated with folks who want to make it a day on the beach with three loud kids and two yappy dogs twenty feet from where we and Bruno are trying to pass a peaceful afternoon.