Project Reconciliation is an ambitious new initiative hoping to get us to see our dirty-oil conundrum in a fresh new way!
Take a gander at their web page.
"There's a pipeline to Reconciliation. We should take it."
Indeed!
Rather than equating pipelines with the transport of climate-killing bitumen, we need to equate them instead with the empowerment of our Indigenous population!
What could be more timely?
We've just wrapped the $54 million MMIWG Inquiry, and the $60 million Truth and Reconciliation Commission before that.
The public is ready for some "reconciliation."
Until now, we've been more inclined to see First Nations as pipeline protesters, not pipeline advocates.
Can this PR campaign re-frame the conversation?
If enough of the public can be duped into believing that more pipelines are something First Nations want, this audacious PR campaign just might work.
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