Wednesday, June 14, 2023

Doing the Woke Watusi right

On page B7 of today's Globe and Mail there is a full page advert placed by one of Canada's lesser known business schools, Goodman at Brock University. "Congratulations to the Goodman School of Business Class of 2023." And congrats to Brock's ad agency for doing the Woke Watusi right! The ad provides no names with pictures of any grads, but instead has a generic photo of a highly diverse (3 women 1 guy, at least 3 of the four "grads" are non-white) group of supposed graduates. That's a damned fine look in the Age of Woke; here at the Goodman School of Business we're 75% female and 75% BIPOC! Meanwhile, on B5 we find a full page ad from Ivey Business School at Western, rated by Bloomberg as the top business school in all of Canada. The folks at Ivey want to brag up Canada's top entrepreneurs. Unfortunately, they chose to provide names and photos of their Class of 2023 top entrepreneurs, and talk about an epic diversity fail! 41 photos. 10 women and 31 dudes, one of whom is non-white. Over 75% male and 97.5% white isn't a good look at all! Western obviously remains mired in institutionalized systemic racism!

1 comment:

  1. Can't believe you still read the Globalist Mail, Dennis.
    But keep doing it so we don't have to!

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