I thought I was just a voice crying out in the proverbial wilderness when I first raised the call for a Caterpillar boycott.
Turns out there are lots of folks on board.
And I may have been a bit optimistic to assume that a boycott would start with the operators.
The operators have their hands tied in a lot of ways. To be sure, they can make their distaste for the Cat brand known to their employers, but at the end of the day they are not the guys who actually sign the contracts to buy Cat shit.
Those buyers are the people who have to get the message.
A very good chunk of Cat sales go to government agencies all around the world. Whether it's a road grader in Wisconsin or a land-fill dozer in Cairo, when public money goes to Caterpillar the democratic masses have a say in the purchase.
And there's lots of heavy equipment manufacturers all over the world who are more worker-friendly than the greedy shitbags at Caterpillar.
From the operators to the township clerks to the fleet operators who buy the Caterpillar brand, let's let them know that the times are changing.
The whole world can dig ditches and pave roads and grade gravel and pull 100 car container trains through the Rocky Mountains without ever starting a machine that says "Caterpillar" on the side.
Caterpillar needs to know this.
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