This is how the post-Jobs Apple markets a new product.
In China, the world's biggest mobile phone market, a new Apple iPhone will set you back a month's pay.
For most Americans, it'll be a couple of day's pay.
This is how they intend to gain market share in the world's biggest market.
This strategy banks big-time on the exclusivity gambit, which postulates that if something is rare it is by default expensive, and most people are stupid enough to continue riding that line of logic to a place where things are self-evidently rare just because they are expensive.
I don't think there's a big enough market of really stupid Chinese people to make this strategy pay off.