Sunday, February 24, 2013

50 cent token Black dude at Daytona 500

I've been keeping half an eye on the big race this afternoon and thought I must be dreaming when I saw 50 cent in the Mark Martin booth with a NASCAR headset on.

But no, it's true; and not only that, but Ray Lewis is there too! Actually, it's Lewis who belongs in the Martin pit booth; then the old guys dream team would be complete.

NASCAR has dropped the ball for so long on pitching their product to a black audience that it almost comes as a surprise to see them make the effort. Even the NHL, long America's whitest sport, has more than a handful of black players now, and many more coming up.

But bringing in a few high-profile black dudes for a day isn't nearly enough. What NASCAR needs is prominent black insiders, team owners and especially drivers.

Maybe we'll see a 50 cent team at the Daytona 500 one of these years.

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