Stealing a page out of the Raptor's playbook, the Leafs have announced that Justin Bieber will henceforth be the franchise's face to the world.
Team representatives hope the move will attract a younger demographic to Leaf Nation. The Leaf's front office has long pondered how they might attact a younger crowd. The average season ticket holder at the present time is a 75 year old multi-national corporation and the brass would like to change that.
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