It raised a few eyebrows last year when word came out that Nigeria Big Boss Goodluck Jonathan had hired on American PR giant Levick to spruce up his image going into the home stretch before the election.
Apparently the millions lavished on Levick have failed to make a decisive difference. Nor has the six week delay in the election, during which time Goodluck had promised to vanquish Boko Haram.
While there has certainly been no shortage of declarations of victory over Boko Haram, nobody believes them. However, everyone is aware that the armed forces of several neighbouring countries now have a free hand in the north.
That can't be a happy thing for the Big Boss.
And while, under Goodluck's tenure, the one percenters have made out like bandits, millions have joined the ranks of the absolutely impoverished, the poorest of the poor, the two dollar a day crowd (and that's on a good day).
Insofar as the wretched masses will vote, it's hard to imagine them voting for more Goodluck.
Nevertheless, Goodluck will declare victory, the streets will erupt in rage, and after days or weeks or perhaps even months of violence, the military will step in to restore order.