Let's face it; if smart phones were all that smart, Drake's unit would have intervened before he had a chance to push "send" on that rancid Rolling Stone/ Phillip Seymour Hoffman rant he tweeted yesterday.
As it is, his PR folks swung into damage control mode today to undo the damage. He was a bit emotional, don't you know... it was a tough day at the office, and yadayadayada.
But some of the damage can never be undone. Drake has been forever revealed as petty, vindictive, and a narcissist through and through. No amount of PR spin is going to change that.
Then again, maybe that's what we expect from our "stars" in the first place.