But his time, he really means it! Apparently Operation Pillar of Defense was just kidding around... and Operation Cast Lead before that was just a warning.
Today the Greatest Leader Since Moses has launched Operation Protective Edge, which we are told is the real deal. Yes, "the gloves are off" this time... no namby-pamby half-measures.
Hamas will be dealt with "once and for all".
We've heard all this before, haven't we?