Saturday, September 27, 2014

Last Lick's locked

When the Iranian dude who owned the Lick's burger franchise on Spadina arrived to work one morning this week, he found his shop padlocked.

That wasn't exactly a surprise.

Denise Meehan built up a brand that had real cred in the already over-crowed burger field. She branched out into frozen burger patties in your local supermarket. She had it going on, big time!

Then it all went for a shit, and nobody knows why...

My Iranian friend saw the writing on the wall, and for the past few years his Lick's has been a Lick's in name only. He hasn't sent remittances to head office in years. In fact, there's rarely anyone in the head office to answer the phone, and the whereabouts of Denise have been a mystery for a long time.

So that's the last chapter of a great success story, although I heard after my last Lick's missive that there is in fact another Lick's still standing. If so, there is still the possibility of a Lick's revival.

In the meantime, I hear that the Iranian dude and his Jewish sidekick are planning a shawarma joint in the U of T neighbourhood.

Good luck and best wishes to both of them!

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